Deva Rangarajan is Director of the Sales Excellence Centre at Vlerick Business School, where he teaches in all the programme formats. His research and teaching are mainly focused on the areas of sales force management and customer experience management. Deva has experience in offering customised programmes for Atlas Copco, AGC, Vesuvius, KBC, BNP Paribas, Belfius, SWIFT, 3M, Umicore, Electrabel, Johnson Controls, Doosan, Daikin and Eandis among others. He is also currently working on setting up a sales role-play competition for the young graduates of Vlerick.
In 2012 Deva was granted the IBM Faculty Award in the expertise domain of Sales and Marketing for his work on sales especially focusing on solution selling. This sales technique focuses on offering solutions rather than highlighting the product features.